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Send Instagram enquiries into your WhatsApp workflow

Endelir does not connect to Instagram direct messages or comments today. Your team manages those inside Instagram or Meta Business Suite. A bio link or click-to-WhatsApp ad can move interested people into the WhatsApp inbox, assignment and follow-up system that Endelir supports now.

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Instagram visitor to WhatsApp conversation.

The enquiries arrive where nothing else is written down

A post does its job and the replies come back as direct messages. What is the price, do you have it in blue, are you open on Sunday, can I book for six people. They arrive in an app on a phone, answered by whoever holds the login, and none of it joins the record of that customer anywhere else. The person who asked about a room in March is a stranger again in June.

Comments make it worse rather than better. A hundred people ask the price in public and each one wants a private answer, so somebody sits there tapping usernames. The ones missed at the weekend are gone by Monday, and there is no list at the end of it — no contact, no note of what was asked, nothing for anyone to follow up.

What Endelir supports today

Endelir starts working after the customer opens a WhatsApp conversation. Add your WhatsApp business link to your Instagram bio, story link or call-to-action. Your team can then assign the conversation, save the contact, run a flow and follow up from the shared inbox.

A click-to-WhatsApp ad on Instagram placements can also carry Meta referral data into the first message. Endelir records that data for attribution. A normal bio link starts the same WhatsApp conversation but does not identify the post or ad that led to the tap.

How it works

  1. 1 You publish a WhatsApp entry point Put your WhatsApp business link in your Instagram bio, a story link or an ad call-to-action.
  2. 2 The visitor opens WhatsApp The link opens a conversation with your business number. The visitor chooses whether to send the message.
  3. 3 Endelir creates the WhatsApp contact When the message arrives, Endelir creates or matches the contact using the WhatsApp number.
  4. 4 The WhatsApp workflow takes over Your team or configured automation can answer, qualify, assign and follow up under WhatsApp's messaging rules.
  5. 5 Instagram stays separate Direct messages and comments remain in Instagram or Meta Business Suite. Endelir cannot read or answer them.
  6. 6 Attribution depends on the entry point Click-to-WhatsApp ads can supply referral data. A bio link cannot identify the post that produced the enquiry.
  7. 7 You review both sources separately Use Instagram Insights for posts and direct activity. Use Endelir for the WhatsApp conversations that those entry points produce.

What this looks like in practice

A retailer posts a Reel about a new range. Two hundred people comment asking the price and forty send a direct message. One person spends the evening answering from the phone, gets through half of them, and at the end of it there is no list of who asked for what — only a notifications screen that has already scrolled past.

The retailer can put a WhatsApp link in the bio and use click-to-WhatsApp ads for campaigns that need attribution. Direct messages and comments still need answers inside Instagram. People who choose the WhatsApp link enter Endelir as WhatsApp contacts, where the team can qualify, assign and follow up.

What can happen next

A person answers the message Your team answers direct messages inside Instagram or Meta Business Suite. Endelir is not involved in that exchange.
A public comment becomes a private chat Your team handles the comment and any private reply inside Instagram. Endelir cannot send that reply.
The contact is kept A person becomes an Endelir contact only after they message your WhatsApp business number.
WhatsApp media stays in the thread Once the customer starts a WhatsApp conversation, photos and documents sent there remain with that contact.
A phone number and consent are collected Asked for in the conversation, by a person. That is what lets the follow-up continue on WhatsApp.
The customer joins the rest of the workflow On the business number, the qualification flows, reminders and campaigns described on the use-case pages apply as usual.

Who this suits

Retail and D2C Price and size questions under every product post, answered privately instead of in a comment thread everyone can read.
Hotels and resorts A room photograph gets a direct message asking about dates; the enquiry is kept rather than lost in the notifications.
Restaurants A bio link sends table requests to WhatsApp, where the team can answer from the shared inbox.
Salons, spas and wellness A treatment post brings enquiries about price and availability, and the person who asked is a contact rather than a username you will never find again.
Real estate A listing video draws questions about the price and the area, and the serious ones move to the business number for a site visit.
Education and coaching Course posts can point to WhatsApp, where fee and timing enquiries become contacts the team can follow up.
Travel and tour operators An itinerary post gets asked about dates and inclusions; the enquiry is captured while it is warm.

The boundary today

Endelir has no Instagram account connection, settings screen, webhook or reply interface today. It cannot read direct messages, list comments, publish posts or answer people on Instagram.

The working boundary begins when a person chooses your WhatsApp link and sends a message. Endelir can then apply its WhatsApp inbox, contact, attribution and follow-up features.

Endelir is independent from Meta. Instagram and WhatsApp each apply their own permissions and messaging rules.

What to watch

  • How many enquiries arrive as direct messages rather than by phone or email
  • How long a direct message waits for its first reply
  • How many public comments turn into a private conversation
  • How many Instagram enquiries end up as a contact you can follow up
  • How many give a phone number and agree to be contacted on it
  • Which posts and ads produce the enquiries worth answering

Related

Use cases Shared team inbox One WhatsApp number, your whole team. Assign every conversation to a person, see the full history, and stop tw… Use cases Lead generation Turn ad clicks, QR scans and website taps into conversations on your business number. Endelir creates the cont… Use cases Lead qualification Ask each enquiry the questions your sales team needs answered, save the replies onto the contact record, and r… Use cases Lead follow-up Follow up on enquiries on a timer, with an approved template outside the service window. The sequence stops th…

Questions people ask

Can Endelir manage Instagram DMs?

No. Endelir does not currently connect to Instagram direct messages or comments. Manage them in Instagram or Meta Business Suite.

Can a comment on a post trigger an automatic reply?

No. Endelir cannot read Instagram comments or send private replies from them. Its automation runs only after a person starts a WhatsApp conversation.

Will Instagram and WhatsApp conversations share one customer record?

No. Endelir receives no Instagram conversation or identity today, so it has nothing to match against a WhatsApp contact.

Can I send Instagram messages to people who have not messaged me?

No. Instagram messaging works the way WhatsApp business messaging works in this respect: you answer people who have written to you, inside the reply window the platform allows, and there is no bulk sending to accounts that have not been in touch. It is not a broadcast channel and treating it as one is a quick way to lose the account. Reaching people who have not contacted you is what your posts, your Reels and your paid ads are for. Once somebody has written to you, given a phone number and agreed to be contacted on it, the ongoing follow-up can run on your WhatsApp business number with recorded consent behind it.

What do I need to connect my Instagram account?

You cannot connect an Instagram account to Endelir today. We will document the requirements only after the product integration exists and has been tested.

What should I do about Instagram enquiries in the meantime?

Point them at your WhatsApp business number, which is where the automation, the shared inbox and the follow-up already work. The link in your bio can open a chat on that number, and an ad running on Instagram placements can do the same — when somebody arrives from the ad, Endelir records the referral id, the source, the link and the headline against the first message, so you can see which ad brought which enquiry. A link in the bio carries none of that, so it tells you the channel and not the ad. Your team still answers the direct messages in the Instagram app for now. The difference is that the ones worth keeping end up somewhere with a history, a contact record and a follow-up, instead of scrolling away in a notifications list.

Bring social enquiries closer to the rest of your customer workflow

Use Instagram to attract attention, then give interested people a clear route into your working WhatsApp inbox.

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