Use case

WhatsApp product recommendations that sell from your own range

Endelir helps a business recommend the right product on WhatsApp: the AI teammate answers "what do you recommend?" from your own price list and product documents, chat flows ask the questions that narrow the choice, and a carousel shows up to 10 products with photos — then a person on your team closes the sale.

Updated 29 September 2026 · Written by the Endelir team

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A shopkeeper smoothing a folded mustard garment on a worn wooden counter

Why "what do you recommend?" goes unanswered

A customer asks what would suit them and gives you almost nothing to go on. Your team spends four messages getting to the point — the size, the dates, the budget, who it is for — and the customer answers one question an hour because they are at work.

Meanwhile the person who knows the range is with someone else. The enquiry waits, or gets an answer from whoever was free, and by the time it is sorted out the customer has asked somewhere else as well.

How Endelir recommends products on WhatsApp

The AI teammate, on Growth and Scale, answers first, in seconds, from the material you give it: your price list, product documents, website and policies. It searches them in English, Hindi and Hinglish, suggests what fits from your range, and any price or promise in its reply is checked against what you wrote; one it cannot find is replaced before the message goes.

Chat flows ask the questions your salespeople always ask, save the answers on the contact record, and offer a shortlist you chose as reply buttons or a list, with photographs or a PDF alongside.

Carousels show up to 10 products in one message: swipeable cards, each with a photo, a short description and a button that opens the product on your own website.

When the customer is ready, the chat goes to a salesperson with every answer already visible — see lead qualification for how the routing works.

How it works

1 The customer asks They write to your business number, often from an ad, saying in their own words what they want. The chat opens in the shared inbox with any history that contact has.
2 The right questions come first A chat flow asks the two or three facts that change the answer — budget, size, dates — and saves each one on the contact record.
3 The AI answers from your range On Growth and Scale, the AI teammate suggests what fits from your own price list and product documents, and never quotes a price you did not write down.
4 Options arrive with pictures A carousel shows up to 10 products, each with a photo and a button to its page on your site; buttons or a list work for a shorter choice.
5 Your system can be asked A webhook step can check live stock or availability in a system you control and put the answer in the chat.
6 A person closes The chat is assigned to a salesperson with every answer visible. The moment they reply, the AI stops on that conversation.
7 It is kept What the customer wanted stays on the contact record, so next month's follow-up starts from it, not from nothing.

What this looks like in practice

A tour operator gets the same message all season: what do you have for December? Before, a consultant replied with three questions, waited half a day for the answers, and only then went looking for something suitable.

Now a chat flow asks the travel dates, how many are going and the budget band, and saves all three. The AI teammate answers the follow-up questions from the operator's own package sheet, and a carousel shows the three packages that fit, each with a photo and a link to its itinerary. The consultant opens the chat knowing the dates, the party size and the budget, and starts on what needs a person: flight timings, the room upgrade, the deposit.

Who this suits

Industry Travel and tour operators Dates, party size and budget first, then a carousel of the packages that fit. Industry Hotels and resorts Which room suits four people for a long weekend, answered with photographs rather than a rate card. Industry Real estate Budget, locality and possession date narrow the list before an agent spends an afternoon on viewings. Industry Automotive Model and variant questions answered in chat, ending in a test-drive request for the showroom. Industry Education and coaching Which course fits the level, the timetable and the fee, with the prospectus as a PDF. Industry Salons, spas and wellness Which treatment suits, how long it takes and what it costs, before the phone rings.

What to know before you set it up

The AI teammate is on the Growth and Scale plans; Starter has chat flows and carousels but not the AI. See pricing for every limit.

There is no catalogue inside the chat yet. The WhatsApp catalogue, cart and checkout are built but not switched on, so customers choose from a carousel, buttons or a list, and a link takes them to your own site to buy. Endelir holds no stock figures: a webhook step can ask your own system, or the reply should say a person will confirm availability.

Answering a customer who asked is a reply inside the 24-hour window. Recommending something to a customer who did not ask is marketing: it needs an approved template and their recorded opt-in, and Endelir refuses a campaign to a contact whose consent is not on file.

What to watch

How many enquiries finish the questions instead of dropping out halfway
Which question people stop at, so it can be dropped or reworded
Which carousel cards get tapped, and which never do
How many conversations reach a salesperson with the answers already collected
How many become a quotation, a visit or a booking
How often the customer wanted something you do not stock

Use cases AI customer support The AI teammate answering routine questions first and handing the rest to a person. Use cases Lead qualification Ask each enquiry what your sales team needs to know and route it to the right person. Use cases Upsell and reorder Give existing customers a relevant reason to buy again, with their consent. Pricing Pricing and Meta's charges Plans, every limit, and what Meta charges per message in India.

Questions people ask

Can AI recommend products on WhatsApp?

Yes, on Endelir's Growth and Scale plans. The AI teammate answers a customer's "what would suit me?" from your own price list, product documents and website, and a price or promise it cannot find in what you wrote is replaced before the reply goes out. When someone on your team replies, the AI stops on that conversation for good.

How do I show several products in one WhatsApp message?

Send a carousel: up to 10 swipeable cards, each with a photo, a short description and a button that opens the product on your website. It goes out as a template Meta approves in advance. Inside a chat flow you can also offer reply buttons or a list message, and send photographs or a PDF brochure.

Does Endelir support the WhatsApp catalogue and cart?

Not yet. The in-chat catalogue, cart and checkout are built but not switched on, so customers choose from a carousel, buttons or a list and a link takes them to your own website to buy.

What questions should you ask before recommending a product?

The two or three your staff already ask. Property turns on budget, locality and possession date; a hotel on dates and party size; clothing on size, colour and what it is for. A chat flow asks them and saves each answer on the contact record, so the person who picks up the chat starts with the facts.

Can the chat tell a customer whether something is in stock?

Only if your own system answers. Endelir holds no stock figures. A webhook step in a chat flow can ask a system you control and put its answer in the next message; without that, say a person will confirm availability.

Are product recommendations marketing messages?

It depends on who starts. Answering a customer who asked is a reply inside the 24-hour window. Sending new arrivals or a suggestion to someone who did not ask is marketing: it needs an approved template and their recorded opt-in, and Meta charges ₹0.8631 per marketing message in India.

What happens when the customer is ready to buy?

The chat is assigned to a salesperson with everything the customer said already on the record, or a link button takes them to your own checkout. With the AI sales agent add-on, the AI can also send your payment link itself.

Turn "what do you recommend?" into a sale

Give the AI teammate your price list, write the questions your staff already ask, and let them run on your business number before anyone is free to answer.